18 June 2010

Toy Story 3

Directed by: Lee Unkrich
Written by: Michael Arndt
Full credits at IMDb

There’s always a way to make more money...And I don’t mean by churning out sequels; ain’t nothing (inherently) wrong with that. You could easily argue that Toy Story 2 was better than the original, though you’d be hard-pressed to convince me that this wasn’t the weakest of the trilogy. Anyway, what I mean...is that Pixar seems to have started branching out, as far as disposable-incomers they’re trying to reach. Its core audience, since 1995’s Toy Story, has always been kids and their parents. But there are other groups with money, too, right? Like, grandparents? So Pixar made Up, which could attract three whole generations to the theater to pay premium 3D ticket prices! Cha-ching!

Well, now that you’ve snagged gramps, who’s left? Um, how about young adults? They don’t (usually) accompany small children to animated movies, right? That demographic, anyway, is to whom Toy Story 3 seems pegged, after the usual kids-n’-parents. As such, we see a lot more of Andy in this franchise entry, the owner of our band of toys, who’s now roughly the age of Toy Story’s original fans: if you were 3 when part one came out, you’re, like Andy, 18 now, and getting ready for college. (Even if, say, you’re 10 years older, it’s close enough.)

Keep reading my discussion with Benjamin Sutton at The L Magazine

Watch the trailer:

1 comment:

Michelle Pendlelton said...

Toy Story 3 was the most heartwarming story in the trilogy - for me that is. It also reminded me that time will always move forward and we all have to move on someday.